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A great practice is to utilize the blank real estate on your member-facing digital and print transactional documents to communicate your values, as well as the benefits of belonging to a credit union. Obvious statement alert: Your member-owned and controlled business model is a unique identifier in today’s vast financial world! Be sure to remind your members why they came to you in the first place by always keeping this messaging in front of them. GoFundMe gives fundraisers and donors the ability to “share dreams, pursuits, celebrations and challenges with online crowd funding.” Much like GoFundMe, credit unions encourage a sense of community by providing members with a “by the people, for the people” experience. Emphasize your member-owned and controlled business model.
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That said, here are some communications lessons your credit union can learn from GoFundMe: You can see some of the success stories here. While there are plenty of campaigns on the site that do not warrant fund raising (I’m a big believer in the fact that if you wish for something that is not an immediate need and are physically able to work for it, you work for it), there are many others that have good and noble causes. GoFundMe removes the physical barriers traditionally associated with receiving financial support from the people in our lives.” People will always be eager to support others they care about. Just as we share parts of our lives on Facebook, we also want to share our dreams, pursuits, celebrations and challenges online with crowdfunding. “The beauty of GoFundMe is that it allows campaign organizers to invite others to take part in their story. In order to fund operations, the company takes a 5% cut on each donation received. GoFundMe is a San Diego and Melno Park-based digital company that was launched in 2010 and has become the “The World’s #1 fundraising site for personal causes and life-events.” In the past year alone, the site has helped people raise over $2 billion combined. Before you ask yourself what you could possibly learn from a company that allows fundraising on their platform to fulfil a person’s wish to be a fictional creature, keep reading. Yes, people ACTUALLY donated money toward her mermaid tail. The inspiration for this article came to me when I stumbled upon a Facebook acquaintance’s shared post about one of her friend’s GoFundMe accounts requesting aid in purchasing a mermaid tail.